Marketing relies on understanding what motivates our behaviour. The importance of passively collected data, digital analytics, social media and point of sales information is growing by the minute, but surveys… read more →
Why should anyone want to be led by you?
By Committee Member Alice Laurens. Now that we have had a better understanding of the importance of marketing metrics for an organisation, and how to measure customer satisfaction levels; let’s… read more →
By Committee Member Alice Laurens. The previous articles in this series were dealing with the importance of marketing metrics in building marketing’s credibility and supporting well-informed decision-making; and also on… read more →
By Committee Member Alice Laurens. As discussed in the previous article, customers are the most critical aspect of any business. In fact, loyal customers generate higher profit margins than new… read more →
By Committee Member Alice Laurens. Customers are the most critical aspect of any business. Ensuring customer satisfaction and maintaining positive and lasting relationships with them through customer loyalty is crucial… read more →