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When you join VMA, you become part of a professional association who's members make it their business to stay in touch with what's happening in animal health marketing today. If you're involved in any kind of marketing, management or sales, the VMA offers you a number of unique opportunities to strengthen your skills and to expand your network of resources.
The VMA stands for:
- Education/training
- Marketing and sales training
- Networking oppotunities
- Raising industry standards
- Raising industry issues
- Team building
- Recognition of excellences
| Current VMA Events Available |
Veterinary Marketing Forum 2010 |
Date |
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14/10/2010 |
Venue |
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Cholmondeley Room, House of Commons, London |
Outline |
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Innovations in veterinary medicine
The VMA will be holding another industry forum at the house of Lords in 2010. Further details to be posted here in due course. |
Price |
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150 + VAT |
Members |
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120 + VAT |
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VMA Annual Seminar - Sensory Branding |
Date |
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18/11/2010 |
Venue |
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Chartered Institute of Marketing, Moor Hall, Cookham |
Outline |
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Aligning Customer Experience to Brand Promise
How recognisable would your brand be without the logo?
Do you rely mainly on rational, visual stimuli to differentiate your brand? If so, you could be missing out on the power of multi-sensory branding to stand out in an increasingly cluttered visual environment.
Research shows that the non-visual senses - hearing, smell, touch and taste - can be much more effective in driving customer engagement with a brand because they operate at a subconscious, emotional level.
This seminar will explore what is emotion and how we can map emotion by use of MRI technology, discuss the hierarchy of the senses, introduce the topic of neuromarketing and demonstrate - using case studies from a range of industries - how you can use multi-sensory branding to develop products, services and communications that express your brand personality in new ways and help you to develop deeper emotional connections with customers.
Who should attend?
This seminar is aimed at anyone who needs to build loyalty to a brand, whether the brand be a product or service. This seminar would be equally applicable to those in the large animal sector as the small animal sector or those interested in driving brand loyalty at a practice level. |
Price |
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190 + VAT |
Members |
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160 + VAT |
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VMA Annual Advertising Awards |
Date |
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11/03/2011 |
Venue |
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TBC |
Outline |
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The VMA's showpiece event of the year which rewards excellence in marketing communications within the animal health and veterinary sectors. A midday Champagne reception is followed by a three-course meal with wine, followed by a set from 'professional' comedian.
The winners of the different award categories are announced after the meal. |
Price |
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150 + VAT |
Members |
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115 + VAT |
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To book please contact the VMA Secretary on 0844 561 6157
or fill out the event registration booking form.
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March 19th, 2009 - VMA Annual Awards
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e-Communications Seminar
Be a part of a conversation.
And be interesting>>
The animal health industry must have a new media strategy in place. But e-commerce isn’t just about killer applications, widgets and Web 2.0, say speakers at a Veterinary Marketing Association seminar in October. When it comes to creating value – and revenues, nothing beats human communication.
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