| |
When you join VMA, you become part of a professional association who's members make it their business to stay in touch with what's happening in animal health marketing today. If you're involved in any kind of marketing, management or sales, the VMA offers you a number of unique opportunities to strengthen your skills and to expand your network of resources.
The VMA stands for:
- Education/training
- Marketing and sales training
- Networking oppotunities
- Raising industry standards
- Raising industry issues
- Team building
- Recognition of excellences
| Current VMA Events Available |
VMA Annual Advertising Awards |
Date |
|
19/03/2010 |
Venue |
|
The Brewery, Chiswell Street, London. Midday - 4.30pm |
Outline |
|
The VMA's showpiece event of the year which rewards excellence in marketing communications within the animal health and veterinary sectors. A midday Champagne reception is followed by a three-course meal (prepared by a two-star Michelin chef) with wine, followed by a shirt set from professional comedian.
The winners of the different award categories are announced after the meal. |
Price |
|
150 + VAT |
Members |
|
115 + VAT |
|
Digital Marketing Workshop |
Date |
|
22/04/2010 |
Venue |
|
Intervet/Schering-Plough Animal Health, Milton Keynes, MK7 7AJ |
Outline |
|
This workshop will be hosted by Stephen Dann, Managing Director of DBT Ltd with visiting participation by Helen Webb. Topics covered will include:
• Targeting and delivering multiple messages - segment focus, 1 to 1 marketing
• Building databases and collecting data - CRM issues, data quality, analysis, insight
• Designing & Building websites - design & functionality
• Driving traffic and repeat visits - email, SEO, PPC, social networking, Twitter
• Online ordering - mobile, promotions
• Tips and Advice - accessibility, legals, analytics, CMS,
• Action Plans |
Price |
|
175 + VAT |
Members |
|
125 + VAT |
|
Presentation Skills Workshop |
Date |
|
6/05/2010 |
Venue |
|
Westpoint Veterinary Group, Dawes Farm, Warnham, RH12 3SH |
Outline |
|
This one-day course, delivered by a professional trainer, is a participative event containing an appropriate balance of theory and practical application. It has been specifically tailored to meet the needs of those involved in veterinary marketing.
The course will deliver one-to-one feedback and will work to help each of the participants in the areas that they require. The day will conclude with an action planning session which requires each participant to create a ‘pre-presentation checklist’ with which to prepare for the next live presentation they are asked to deliver.
A maximum of 12 delegates can attend this workshop. |
Price |
|
175 + VAT |
Members |
|
125 + VAT |
|
Direct Mail Workshop |
Date |
|
July 2010 |
Venue |
|
Date and location to be announced soon |
Outline |
|
Details to be confirmed |
Price |
|
175 + VAT |
Members |
|
125 + VAT |
|
Introduction to Advertising |
Date |
|
Tuesday, 21 September 2010 |
Venue |
|
Bayer Animal Health, Newbury |
Outline |
|
This workshop will be held at Bayer's offices in Newbury. Hosted by Euro RSCG, it will be an informative and educationl day for all involved in veterinary advertising.
The VMA reserves the right to cancel the course up to three working days before the workshop if there is insufficient interest.
The VMA is a not for profit organisation which aims to increase marketing excellence within the veterinary profession. Without the backing of many companies, it would not be possible for the VMA to run high calibre courses at such cost effective prices.
The VMA would like to thank Euro RSCG for their generous support of the 'Introduction to Advertising' workshop. |
Price |
|
175 + VAT |
Members |
|
125 + VAT |
|
Veterinary Marketing Forum 2010 |
Date |
|
October/November 2010 |
Venue |
|
Cholmondeley Room, House of Commons, London |
Outline |
|
The VMA will be holding another industry forum at the house of Lords in 2010. Details will be posted here in the New Year. |
Price |
|
150 + VAT |
Members |
|
120 + VAT |
|
VMA Annual Seminar |
Date |
|
18/11/2010 |
Venue |
|
Chartered Institute of Marketing, Moor Hall, Cookham |
Outline |
|
"Driving brand loyalty through the art & science of emotion" - How recognisable would your brand be without the logo?
Do you rely mainly on rational, visual stimuli to differentiate your brand? If so, you could be missing out on the power of multi-sensory branding to stand out in an increasingly cluttered visual environment.
Research shows that the non-visual senses - hearing, smell, touch and taste - can be much more effective in driving customer engagement with a brand because they operate at a subconscious, emotional level.
This seminar will explore what is emotion and how we can map emotion by use of MRI technology, discuss the hierarchy of the senses, introduce the topic of neuromarketing and demonstrate - using case studies from a range of industries - how you can use multi-sensory branding to develop products, services and communications that express your brand personality in new ways and help you to develop deeper emotional connections with customers.
Who should attend?
This seminar is aimed at anyone who needs to build loyalty to a brand, whether the brand be a product or service. This seminar would be equally applicable to those in the large animal sector as the small animal sector or those interested in driving brand loyalty at a practice level. |
Price |
|
+ VAT |
Members |
|
+ VAT |
|
To book please contact the VMA Secretary on 0844 561 6157
or fill out the event registration booking form.
|
 |
| |
Have your say!
Tell
us what you thought to the awards March
2009. Please follow the link and fill
in our on-line survey. It will only
take a few minutes to complete. The
survey will remain open until 31st March
2009”
2009
Awards Survey
Take a tour of the
photos taken this year:
Photos
taken at the awards
Winners and shorlisted
from this years awards:
Go
to the 2009
awards results
|
|
 |
|
| |
|
| |
e-Communications Seminar
Be a part of a conversation.
And be interesting>>
The animal health industry must have a new media strategy in place. But e-commerce isn’t just about killer applications, widgets and Web 2.0, say speakers at a Veterinary Marketing Association seminar in October. When it comes to creating value – and revenues, nothing beats human communication.
|
|
|
|
|
|
|
|
