VMA Annual Seminar – 28th September 2017

It’s All About The Click at The Royal Society London

Using Analytics to turn Digital ‘Daunts’ into Digital ‘Dos’

The speakers at this year’s Annual VMA Seminar will discuss the challenging but critical topic of how to use digital analytics to boost success in veterinary and animal health marketing.
Chaired by British Veterinary Association (BVA) President Dr Gudrun Ravetz MRCVS, the one day seminar (10am to 4pm) draws on the latest combined expertise in animal health and digital marketing. The day includes a short breakout workshop where delegates can tailor their learnings.


Chair: Dr Gudrun Ravetz MRCVS, President, British Veterinary Association (BVA)
Lawrence Alexander, Nick Jackson and, Steve Lea, The Home Agency
Cynthia Vega, Consulting Director, Kantar Analytics
Professor Alasdair Cook, vHive project, University of Surrey
Ally Mansell-Cook, We Are MBC

Content Summary

Lawrence Alexander, Nick Jackson and, Steve Lea, The Home Agency
‘What’ you can gather
Introduction to the model and audience profiles; Dashboards: One simple view; Case Study: Data Driven Campaign;
Gathering: We’ll identify what data is easily available to you
Optimise: Learn to tweak data so it’s easy to combine and cross reference
Look: Find out what to look for and how to see answers in spreadsheets
Do something: See real examples of how to turn data into achievable tasks

Cynthia Vega, Consulting Director, Kantar
‘Why’ behaviour and understanding
In an era where it is all about the click, have the principles of behaviour changed? Have the drivers of success changed? Do we need to update the basics of our use and interpretation of data? Are we over-relying on digital in our search for answers?

Professor Alasdair Cook, vHive project, University of Surrey
‘Where’ Advances in Technology
Digital technology as a direct marketing tool; Digital technology that generates new business and challenges existing business models

Ally Mansell-Cook, We Are MBC
‘How and when’ to use this knowledge!
“Cracking Creative Creates Clicks!  The importance of analytics and how it helps change animal health marketing programmes.”
Walking the audience through a series of case-studies (probably Bayer work…” Be Lungworm aware” camping for sure and perhaps two more (still to be confirmed). This should showcase how the research was done and why, how Bayer managed data collection, analysis and interpretation, application and utilisation and results achieved.

Read about our 2016 Annual Seminar – Big Campaigns From Small Budgets: Working The Magic

Event Pricing

VMA members £250 (+VAT)
Non-members £350 (+VAT)

Title: The VMA Annual Seminar: It’s All About The Click!
Date: Thursday 28th September, 2017
Venue: London


  • Dates
    September 28, 2017
    10:00 am - 4:00 pm
Price Qty
VMA Members - £250.00 + VAT £300.00 (GBP)*  
Non Member - £350.00 + VAT £420.00 (GBP)*  

* price includes taxes



Venue Website:

The Royal Society, 6-9 Carlton House Terrace, London, SW1Y 5AG, United Kingdom