Open Access Resources

The Veterinary Marketing Association makes a limited number of resources available to all professionals interested in veterinary marketing. A more comprehensive range of resources, including presentations and reports from CPD meetings, webinar recordings, and templates for commonly used marketing documents is available to members.

See a full list of VMA membership benefits here

Find details of how to join the VMA here

Free Resources

Take a look at our Free Resources – available to all marketing professionals.


Creative brief
Word doc | PDF

A document to help you capture ideas to inform the creation or design of marketing materials


SWOT analysis template
Word doc | PDF

A grid to help look at strengths, weaknesses, opportunities or threats associated with an idea, product or service.


Basic marketing toolkit
Word doc | PDF

A selection of materials to use in setting up new services or products or planning a simple marketing calendar

VMA Blog

Topics relating to veterinary marketing may be found here

Useful Links

Useful links may be found here

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