Annual Advertising Awards - March 2011
See all this year's contenders here
Winners & highly commended entries
Veterinary Media Advertising Award
Sponsored by
WinnerProduct: Fortiflora Client: Purina Agency: Farm Communication |
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Highly CommendedProduct: Fortiflora Client: Purina Agency: Farm Communication |
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Highly CommendedProduct: Mamyzin Client: Boehringer Agency: Firebrand |
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Rest of the Top 5Product: Metacam Cats Client: Boehringer Agency: Firebrand |
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Rest of the Top 5Product: Metacam Dogs Client: Boehringer Agency: Firebrand |
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Farm Media Advertising Award
Sponsored by:
WinnerProduct: Florocol Client: Intervet/Schering-Plough Agency: MJL |
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Highly CommendedProduct: Mamyzin Client: Boehringer Agency: Firebrand |
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Highly CommendedProduct: Aquavac Slice Monitor Client: Intervet/Schering-Plough Agency: MJL |
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Rest of the Top 5Product: Metacam for Cattle Client: Boehringer Agency: Firebrand |
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Rest of the Top 5Product: Norovax Compact PD Client: Intervet/Schering-Plough Agency: MJL |
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Consumer Media Award
Sponsored by:
WinnerProduct: Frontline Spot-on Client: Merial Agency: Balloon Dog |
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Highly CommendedProduct: Advocate Client: Bayer Agency: The Edge Picture Company |
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Highly CommendedProduct: Drontal Client: Bayer Agency: Pegasus PR/BrandX/DJM |
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Rest of the Top 5Product: Petplan Client: Petplan Agency: The Lighthouse Agency |
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Rest of the Top 5Product: GastroGard Client: Merial Agency: RFA |
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Advertising Campaign Award
Sponsored by:
WinnerProduct: Fortiflora Client: Purina Agency: Farm Communication |
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Highly CommendedProduct: Metacam Client: Boehringer Agency: Firebrand |
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Highly CommendedProduct: Pro-Kolin Client: Protexin Veterinary Agency: Sparkworks |
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Rest of the Top 5Product: Advantix Client: Bayer Agency: Zone Design & Marketing |
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Rest of the Top 5Product: Advocate Cat Client: Bayer Agency: Zone Design & Marketing |
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Direct Mail Award
Sponsored by:
WinnerProduct: Equipalazone Client: Dechra Agency: The Foundry |
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Highly CommendedProduct: Equitop Myoplast Client: Boehringer Ingelheim Agency: Crimson Cat |
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Highly CommendedProduct: Baytril Client: Bayer Agency: Zone Design & Marketing |
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Rest of the Top 5Product: NSAID Range Client: Norbrook Agency: PMN Group |
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Rest of the Top 5Product: Enteric Mailing Client: Pfizer Agency: RLH |
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Marketing Campaign Award
Sponsored by:
WinnerProduct: Metacam Cat & Dog Client: Boehringer Agency: Firebrand |
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Highly CommendedProduct: Vetmedin Client: Boehringer Agency: Firebrand |
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Highly CommendedProduct: Metacam for Cattle Client: Boehringer Agency: Firebrand |
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Rest of the Top 5Product: Slice Monitor Client: Intervet/Schering-Plough Agency: MJL |
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Rest of the Top 5Product: Free Flea Check Client: Bayer Agency: TMA |
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Detail Aid Award
Sponsored by:
WinnerProduct: Eprinex Client: Merial Agency: Palmer Hargreaves |
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Highly CommendedProduct: Mamyzin Client: Boehringer Agency: Firebrand |
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Highly CommendedProduct: Advocate Client: Bayer Agency: Zone Design & Marketing |
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Rest of the Top 5Product: Vidalta Client: Intervet/Schering-Plough Agency: NB Group |
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Rest of the Top 5Product: Previcox Client: Merial Agency: RFA |
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International Marketing Campaign Award
Sponsored by:
WinnerProduct: Cefaperazone Client: Pfizer Agency: RLH |
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Highly CommendedProduct: Aquavac Strep Client: Intervet/Schering-Plough Agency: MJL |
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Highly CommendedProduct: Milbemax Client: Novartis Agency: RLH |
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Rest of the Top 5Product: Atopica Client: Novartis Agency: RLH |
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Rest of the Top 5Product: Orbenin Client: Pfizer Agency: RLH |
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New Media Award
Sponsored by:
WinnerProduct: 12 Plays of Christmas Client: Petplan Agency: Pancentric |
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Highly CommendedProduct: www.dechra.co.uk Client: Dechra Agency: The Foundry |
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Highly CommendedProduct: www.itchfreepet.com Client: Novartis Agency: RLH |
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Highly CommendedProduct: Plerion Client: Intervet/Schering-Plough Agency: TMA |
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Rest of the Top 5Product: Pet Professors Client: Hills Agency: Blue Barracuda |
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Point of Sale Award
Sponsored by:
WinnerProduct: Eprinex Client: Merial Agency: Palmer Hargreaves |
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Highly CommendedProduct: Frontline Combo Client: Merial Agency: Balloon Dog |
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Highly CommendedProduct: Previcox Client: Merial Agency: RFA |
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Rest of the Top 6Product: Eqvalan Client: Merial Agency: RFA |
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Rest of the Top 6Product: Milbemax Client: Novartis Agency: RLH |
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Rest of the Top 6Product: Petplan Client: Petplan Agency: The Lighthouse Agency |
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Practice Marketing Award
Sponsored by:
Joint WinnerClient: Willow Agency: Onswitch |
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Joint WinnerClient: East Neuk Agency: Westport Print & Design |
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Highly CommendedProduct: The Chicken Vet Client: St. David's Poultry Team
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Rest of the Top 5Client: Your Vets Agency: In House |
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Rest of the Top 5Client: Dovecote Vet Hospital Agency: OnSwitch |
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Veterinary Readership Award
Sponsored by:
WinnerProduct: Metacam for cats Client: Boehringer Agency: Firebrand |
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Highly CommendedProduct: Canikur Pro Client: Boehringer Agency: Firebrand |
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Highly CommendedProduct: Advocate - cat Client: Bayer Agency: Zone Design & Marketing |
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John O'Hara Award
Provided by:
WinnerProduct: Equipalazone Client: Dechra Agency: The Foundry |
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Veterinary Benevolent Fund Donation
The VMA donated £300 to the VBF following this year's annual award ceremony. This was in response to the entries received for the readership award, for which the VMA donated £5 per entry. Boehringer Ingelheim scooped this trophy with the very popular Metacam cat advertisement.