VMA Annual Seminar
Strategic Value of Social Media
10th November 2011
Chartered Institute of Marketing, Cookham
The 2011 Annual Seminar will be delivered by Eileen Brown and Susan Beesley and will concentrate on the ever-increasing popularity of social media and how it can be put to use in the animla health sector.
This is a full day seminar and is relevant for vets and marketeers alike. It will draw upon relevant examples throughout.
Subjects that will be covered on the day will include:
- The strategic value of social media - changing the face of your partner connections
- Using digital media and social media to build and maintain your online brand
- Maximising the impact and integration of social media in practice
The delegate fee is £125+ VAT for VMA members (£175+VAT for non-members). Click here to register. The price includes all course material, refreshments and lunch.
The presenters
Eileen Brown
Biography
Eileen Brown is CEO of Amastra. She defines your social media strategy and transfigures your social brand. After spending 10 years in the Merchant Navy as Shell Tankers first female Deck Officer, Eileen managed a fleet of ships in a container shipping company, IT support, then training and management at a training provider in London, technical consultancy, at HP and Manager of the IT Pro Evangelist team at Microsoft.
Eileen worked at Microsoft for eight years and has been 'blogging' from as far back as 2004.
Eileen enables social collaboration: to connect with your customers, identify influencers and gain advocates for your brand. She transforms social engagement to improve satisfaction and perception about your brand, forging a vibrant community to amplify your message and improve the quality of your connection to your customers.
She is an accomplished and well-known international speaker on Social Media, Online Branding, Web 2.0 and Unified Communications and is a key advocate for the advancement of Women in Technology. She is the author of 'Working The Crowd: Social Media Marketing for Business' which is published by the BCS.
Eileen is a member of the IoD, the BCS, and a fellow of the RSA. She is part of the BCS Strategic panel for Women in IT, sits on the BCS Committee for the Essex region and is the Chair of Intellect Women in Technology Committee.
However, her life isn't spent entirely at her laptop. Away from work, she makes jam and chutney in awesome quantities, tends her flock of chickens, grows organic vegetables and fruit and races around the countryside in her home built 6.6 litre cobra replica car. Whenever she encounters warmer waters, she scuba dives as much as possible to get away from the phone...
Susan Beesley
Biography
Being a lifelong entrepreneur, Susan has spent over 25 years working with SMEs. She spent 14 years in the veterinary profession at senior management level for a large multi-site practice.
Departing two years ago to create her own freedom, she now works online with her husband and specialises in blogging and social media as a means of branding, creating customer loyalty and lead generation. She realised early on the changes brought about by the power of social connection and communities would have a significant impact on the way business would be done in the future.
She has recently written the New Media Marketing chapter in the forthcoming BSAVA Practice Manual.
Click here to register for this event.