Insights and brand strategy workshop

Insights and brand strategy workshop

Sponsored by Pegasus

NEW DATE ANNOUNCED  – 26th June 2018

GETTING TO KNOW YOUR TARGET AUDIENCE (Introductory Session):
10am – 1pm

Details
Target audience: Broad audience to include junior brand managers, junior marketing execs with up to 1 years’ experience, practice managers/owners
Agenda topics:
• Why insights are important
• Types of insights (primary & secondary)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Tools at your disposal
• Insights workshop exercise

Networking lunch – 1-1.30pm

INSPIRING BEHAVIOUR CHANGE, INSIGHTS AND PLANNING WORKSHOP (Advanced Session):
1.30pm – 4.30pm

Details
Target audience: Marketing savvy audience e.g. marketers and brand managers within AH companies with 2-3 years plus experience, or people within a marketing role in practice
Agenda topics:
• What is strategic planning
• Why insights are important
• Types of insights (market, brand, audience)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Com-B workshop (capability, opportunity, motivation)

  • Workshop Full Day
    June 26, 2018
    10:00 am - 4:30 pm
  • Workshop Half Day
    June 26, 2018
    1:30 pm - 4:30 pm
Price Qty
Members Full Day Ticket £300.00 (GBP)*  
Non-Members Full Day Ticket £420.00 (GBP)*  
Members Half Day Ticket £180.00 (GBP)*  
Non-Members Half Day Ticket £234.00 (GBP)*  

* price includes taxes


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