VMA Annual Seminar 2018
Dare to win: Making your Creative Work
Date: Friday October 5th 2018, 10am to 4pm
Venue: Institute of Practitioners in Advertising, London
Whether you work as a company marketer or for a creative agency, this one day seminar is perfect if you want to learn how best to work together as a team; challenging and driving each other to deliver creative that’s both effective and potentially award winning! Presented by a panel of top creatives and researchers, with a wealth of experience, including judges for the VMA and PM Society awards.
The seminar will take delegates through the entire creative journey from initial research and ideas to final creative campaigns. Providing an in depth understanding of the process and how marketing and creative can best work together at each stage to achieve overall business and creative success.
The day will be divided into 5 sessions each of 45 minutes as follows:
1. Know your market: Malgorzata Palczewska, Kynetec
2. Creating the brief: Tracey Brader; DDB Remedy
3. Interpreting the brief: Stuart Cripps; N2Group
4. Going to concepts: Stuart Cripps; N2Group
5. Final campaigns and case studies: Selwyn Learner; Learner, Adams Bones
The day will conclude with a panel discussion on: “How can we measure the success of our creative?”
- VMA Annual seminar 2018
October 5, 2018
10:00 am - 4:00 pm