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Taking the Pulse of Veterinary Marketers
The State of the Nation report was designed by the Veterinary Marketing Association to provide its members with data about marketing within the UK animal health industry tailored to the requirements of marketing professionals.
This inaugural report is based on solid market research methodology. 241 marketers from across the veterinary, pharma and animal health arena took part in this inaugural State of the Nation survey in 2017. The research will be completed on an annual basis to allow identification of trends and act as a temperature check for marketing within the animal health sector.
The full report will be available to all VMA members and provides insight into budgets, challenges and opportunities within the sector.
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