The VMA Annual Awards Winners
Veterinary Media Advertising Award
| Winner | Highly Commended | Highly Commended | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Seresto - The Beauty of It | BVD Zero - Naked Farmer dairy ad | Metacam dog - Fearless Furry Aeroplane | Veterinary Fertility solutions | UpCard relaunch |
| Client | Bayer | Boehringer Ingelheim | Boehringer Ingelheim | Zoetis | Vetoquinol |
| Agency | We are MBC | ICC | ICC | RLH | Stanton Shalcross |
Farm Media Advertising Award
| Winner | Highly Commended | Finalist | Finalist | Finalist | ||
|---|---|---|---|---|---|---|
| Title | Ingelvac CircoFlex | BVD Zero - Naked Farmer beef ad | BVD Zero - Naked Farmer dairy ad | Farmer Fertility solutions | Prevention Works | |
| Client | Boehringer Ingelheim | Boehringer Ingelheim | Boehringer Ingelheim | Zoetis | Boehringer Ingelheim | |
| Agency | Halesway | ICC | ICC | RLH | In house |
Advertising Campaign Award
| Winner | Highly Commended | Highly Commended | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Seresto - The Beauty of It | BVD Zero - Naked Farmer | Vetmedin - Murmurs now mean so much more | Drontal - ABC first steps for new owners | UpCard relaunch |
| Client | Bayer | Boehringer Ingelheim | Boehringer Ingelheim | Bayer | Vetoquinol |
| Agency | We are MBC | ICC | ICC | Pegasus | Stanton Shalcross |
Marketing Campaign Award – (companies with a UK turnover under £12.5M)
| Winner | Highly Commended | Highly Commended | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|---|
| Title | The Anti-Tox range | New practice launch | Smart Oxygen | Summer of Love | iRecall | Connected |
| Client | TVM UK | Ballinger Equine | MDC | Easipetcare | Virtual Recall | White Cross Vets |
| Agency | We are MBC | Ah! Hillier Consulting | Miranda Luck and Associates in conjunction with MissyRedBoots | In house | FdK Design Consulatants | In house and PMD Creative Solutions Limited |
Marketing Campaign Award (companies with a UK turnover over £12.5M)
| Winner | Highly commended | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Milbemax WormWise campaign launch | Vetmedin | Be a hero for guide dogs | Health and Mobility Campaign | The Big Tick Project results campaign |
| Client | Elanco | Boehringer Ingelheim | Simply Health | Animed Direct | MSD Animal Health |
| Agency | Nyxeon | ICC | We are MBC | The Ice Agency | Mobas |
Direct Mail Award
| Winner | Highly Commended | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Heart of the Matter magazine | Equisolon mailer | IVC Acquisition | Semintra | Bravecto |
| Client | Pride Veterinary Centre | Boehringer Ingelheim | Independent Vetcare | Boehringer Ingelheim | MSD Animal Health |
| Agency | Fluid Ideas | ICC | ICC | Mobas |
Detail Aid Award
| Winner | Highly commended | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | The Anti-Tox Range | Bovikalc whole herd approach for hypercalcaemia | Onsior Blue Paws | iRecall detail aid | Vetmedin eDetail aid |
| Client | TVM UK | Boehringer Ingelheim | Elanco | Virtual Recall | Boehringer Ingelheim |
| Agency | We are MBC | Wizzard | Pegasus | FdK Design Consultants | ICC |
International Marketing Campaign Award
| Winner | Highly Commended | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Ubropen | Bovikalc whole herd approach for hypercalcaemia | BVD Zero - naked farmer | Bovalto Respi 3 and 4 | Sphereon |
| Client | Boehringer Ingelheim | Boehringer Ingelheim | Boehringer Ingelheim | Boehringer Ingelheim | MSD |
| Agency | ICC | Wizzard | ICC | ICC | PMN Group |
Point of Sale Award
| Winner | Highly commended | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Milbemax WormWise campaign launch | Pet Owner POS Campaign | Zolvix - it’s a state of mind | The Big Tick Waiting Room Campaign | Be a Hero For Guide Dogs |
| Client | Elanco | TVM UK | Elanco | MSD Animal Health | Simply Health |
| Agency | Nyxeon | We Are MBC | RDP Advertising and Marketing | Mobas | We Are MBC |
Practice Marketing Award
| Winner | Winner | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Reasons to Refer | New practice launch | VIP Campaign | Summer of Love | New website and SEO activities |
| Client | Pride Veterinary Centre | Ballinger Equine | Scarsdale Veterinary Group | Easipetcare | Lime Trees vets |
| Agency | Fluid Ideas | Ah! Hillier Consulting | m360 | In house | Vet Help Direct |
Exhibition Award
| Winner | Winner | Finalist | Finalist | Finalist | |
|---|---|---|---|---|---|
| Title | Advocate & Seresto | Boehringer Academy | Three Counties Show 2017 | IRecall Exhibition Stand | TAL Care & Connect |
| Client | Bayer | Boehringer Ingelheim | Meadow Farm vets | Virtual Recall | Boehringer Ingelheim |
| Agency | Courts Design | Stand Creative | FdK Design Consultants | Stand Creative |
Integrated Digital Campaign Award
| Winner | Finalist | Finalist | |
|---|---|---|---|
| Title | Viral Cats | Advocate act against lungworm | Horse Dialog |
| Client | Merial | Bayer | Zoetis |
| Agency | Pegasus | Pegasus | OST Marketing |
Digital Technology Award
| Winner | Highly commended | |
|---|---|---|
| Title | Vetmedin | Bovela eDetailer |
| Client | Boehringer Ingelheim | Boehringer Ingelheim |
| Agency | Swordfish | ICC |
PR Award
| Winner | Highly commended | Finalist | Finalist | |
|---|---|---|---|---|
| Title | Act Against Lungworm | Disease? Not on my Farm | Taz is brought back to life | Calf Matters |
| Client | Bayer | MSD Animal Health | Inglis Vets | Merial Animal Health |
| Agency | Red Consultancy | PMN Group & Pinstone Communications | Hornbeam |
Young Marketer of the Year Award
| Winner | Highly commended | Finalist | ||||
|---|---|---|---|---|---|---|
| Name | Anna Thomas | Hamzah Malik | Matt Yarnall | |||
| Company | Agriapet | Veterinary Business Development | Boehringer Ingelheim |
President’s Award
| Winner | |
|---|---|
| Title | Milbemax WormWise campaign launch |
| Client | Elanco |
| Agency | Nyxeon |
New Product of the Year
| Winner | |
|---|---|
| Title | Cytopoint |
| Company | Zoetis |
Vets favourite Advertisement
| Winner | |
|---|---|
| Title | Metacam |
| Company | Boehringer |
