The VMA Annual Awards Winners

Veterinary Media Advertising Award

	Winner	Highly Commended	Highly Commended	Finalist	Finalist
Title	Seresto - The Beauty of It	BVD Zero - Naked Farmer dairy ad	Metacam dog - Fearless Furry Aeroplane	Veterinary Fertility solutions	UpCard relaunch
Client	Bayer	Boehringer Ingelheim	Boehringer Ingelheim	Zoetis	Vetoquinol
Agency	We are MBC	ICC	ICC	RLH	Stanton Shalcross

Farm Media Advertising Award

	Winner	Highly Commended	Finalist	Finalist	Finalist
Title	Ingelvac CircoFlex	BVD Zero - Naked Farmer beef ad	BVD Zero - Naked Farmer dairy ad	Farmer Fertility solutions	Prevention Works
Client	Boehringer Ingelheim	Boehringer Ingelheim	Boehringer Ingelheim	Zoetis	Boehringer Ingelheim
Agency	Halesway	ICC	ICC	RLH	In house

Advertising Campaign Award

	Winner	Highly Commended	Highly Commended	Finalist	Finalist
Title	Seresto - The Beauty of It	BVD Zero - Naked Farmer	Vetmedin - Murmurs now mean so much more	Drontal - ABC first steps for new owners	UpCard relaunch
Client	Bayer	Boehringer Ingelheim	Boehringer Ingelheim	Bayer	Vetoquinol
Agency	We are MBC	ICC	ICC	Pegasus	Stanton Shalcross

Marketing Campaign Award – (companies with a UK turnover under £12.5M)

	Winner	Highly Commended	Highly Commended	Finalist	Finalist	Finalist
Title	The Anti-Tox range	New practice launch	Smart Oxygen	Summer of Love	iRecall	Connected
Client	TVM UK	Ballinger Equine	MDC	Easipetcare	Virtual Recall	White Cross Vets
Agency	We are MBC	Ah! Hillier Consulting	Miranda Luck and Associates in conjunction with MissyRedBoots	In house	FdK Design Consulatants	In house and PMD Creative Solutions Limited

Marketing Campaign Award (companies with a UK turnover over £12.5M)

	Winner	Highly commended	Finalist	Finalist	Finalist
Title	Milbemax WormWise campaign launch	Vetmedin	Be a hero for guide dogs	Health and Mobility Campaign	The Big Tick Project results campaign
Client	Elanco	Boehringer Ingelheim	Simply Health	Animed Direct	MSD Animal Health
Agency	Nyxeon	ICC	We are MBC	The Ice Agency	Mobas

Direct Mail Award

	Winner	Highly Commended	Finalist	Finalist	Finalist
Title	Heart of the Matter magazine	Equisolon mailer	IVC Acquisition	Semintra	Bravecto
Client	Pride Veterinary Centre	Boehringer Ingelheim	Independent Vetcare	Boehringer Ingelheim	MSD Animal Health
Agency	Fluid Ideas	ICC		ICC	Mobas

Detail Aid Award

	Winner	Highly commended	Finalist	Finalist	Finalist
Title	The Anti-Tox Range	Bovikalc whole herd approach for hypercalcaemia	Onsior Blue Paws	iRecall detail aid	Vetmedin eDetail aid
Client	TVM UK	Boehringer Ingelheim	Elanco	Virtual Recall	Boehringer Ingelheim
Agency	We are MBC	Wizzard	Pegasus	FdK Design Consultants	ICC

International Marketing Campaign Award

	Winner	Highly Commended	Finalist	Finalist	Finalist
Title	Ubropen	Bovikalc whole herd approach for hypercalcaemia	BVD Zero - naked farmer	Bovalto Respi 3 and 4	Sphereon
Client	Boehringer Ingelheim	Boehringer Ingelheim	Boehringer Ingelheim	Boehringer Ingelheim	MSD
Agency	ICC	Wizzard	ICC	ICC	PMN Group

Point of Sale Award

	Winner	Highly commended	Finalist	Finalist	Finalist
Title	Milbemax WormWise campaign launch	Pet Owner POS Campaign	Zolvix - it’s a state of mind	The Big Tick Waiting Room Campaign	Be a Hero For Guide Dogs
Client	Elanco	TVM UK	Elanco	MSD Animal Health	Simply Health
Agency	Nyxeon	We Are MBC	RDP Advertising and Marketing	Mobas	We Are MBC

Practice Marketing Award

	Winner	Highly Commended	Highly Commended	Finalist	Finalist
Title	Reasons to Refer	New practice launch	VIP Campaign	Summer of Love	New website and SEO activities
Client	Pride Veterinary Centre	Ballinger Equine	Scarsdale Veterinary Group	Easipetcare	Lime Trees vets
Agency	Fluid Ideas	Ah! Hillier Consulting	m360	In house	Vet Help Direct

Exhibition Award

	Winner	Winner	Finalist	Finalist	Finalist
Title	Advocate & Seresto	Boehringer Academy	Three Counties Show 2017	IRecall Exhibition Stand	TAL Care & Connect
Client	Bayer	Boehringer Ingelheim	Meadow Farm vets	Virtual Recall	Boehringer Ingelheim
Agency	Courts Design	Stand Creative		FdK Design Consultants	Stand Creative

Integrated Digital Campaign Award

	Winner	Finalist	Finalist
Title	Viral Cats	Advocate act against lungworm	Horse Dialog
Client	Merial	Bayer	Zoetis
Agency	Pegasus	Pegasus	OST Marketing

Digital Technology Award

	Winner	Highly commended
Title	Vetmedin	Bovela eDetailer
Client	Boehringer Ingelheim	Boehringer Ingelheim
Agency	Swordfish	ICC

PR Award

	Winner	Highly commended	Finalist	Finalist
Title	Act Against Lungworm	Disease? Not on my Farm	Taz is brought back to life	Calf Matters
Client	Bayer	MSD Animal Health	Inglis Vets	Merial Animal Health
Agency	Red Consultancy	PMN Group & Pinstone Communications		Hornbeam

Young Marketer of the Year Award

	Winner	Highly commended	Finalist
Name	Anna Thomas	Hamzah Malik	Matt Yarnall
Company	Agriapet	Veterinary Business Development	Boehringer Ingelheim

President’s Award

	Winner
Title	Milbemax WormWise campaign launch
Client	Elanco
Agency	Nyxeon

New Product of the Year

	Winner
Title	Cytopoint
Company	Zoetis

Vets favourite Advertisement

	Winner
Title	Metacam
Company	Boehringer

 

With thanks to our VMA Awards Sponsors