Young Marketer of the Year (YMOTY)
Award 2017


Calling all Marketing Talent in The Animal Health Industry!

Are you an industry rising star or do you have one in your team? The Veterinary Marketing Association (VMA) is calling all young marketers or their colleagues for nominations for the VMA Young Marketer  Award 2017.

YMOTY is sponsored by British Dairying magazine and the Veterinary Marketing Association.  The winner will receive a £2,000 education award to be spent on marketing CPD and a £500 personal award.  The other two finalists will each receive a £100 personal award. In addition to the prize, the winner will also be invited to join the Veterinary Marketing Association Committee.  Though not compulsory , the winner will be able to benefit, first hand, from the opportunity of working with some of the industry’s leading marketers in helping organising such events such as Question Time at the House of Lords and the prestigious VMA Awards.

Entries are now closed!

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Young Marketer of the Year Award – Sponsored by The VMA and British Dairying


Read our entry guidelines below: 

      • Candidates must be 34 years or younger on 16th March 2018 and/or have been in marketing for less than 5 years on 16th March 2018.
      • They must have been working within the animal health industry for 12 months prior to the 16th March 2018 and must be working within the animal health industry on this date. This could be, for example but not exclusively, for a pharmaceutical company, an agency, an association, a veterinary practice or an agricultural supplier.
      • The VMA actively encourages all marketers to apply, whatever the size of your marketing budget. There is no fee and entry is via written submission as file attachments to the entry form here >>>.
      • The written submission should be no longer than 3 sides of A4 of text plus any supporting visuals totalling not more than 2 sides of A4.
      • The submission must include a current CV.
      • All submissions should be written by the candidate. The purpose of the submission is to clearly demonstrate how the marketer has added value.
      • The candidate must declare their input vs that of the wider team (especially in international work).
      • The submission should be supported by a brief statement (500 words maximum) from the line manager to confirm that the information presented is a true and accurate reflection of the candidate.
      • All submissions will remain confidential.
      • For guidance, all submissions will be evaluated against the following criteria in order to short list a maximum of three candidates.

    1. Strength of recommendation by senior manager
    2. Professionalism & presentation of materials submitted
    3. Creative merit, innovation & uniqueness (original ideas, fresh thinking, insight)
    4. Evidence of personal (rather than team or agency) effort & impact
    5. Breadth and depth of marketing skills from across the marketing mix e.g. advertising, PR, digital, sales, exhibitions etc
    6. Judicious selection of marketing tools and techniques for effective use of budget (regardless of the size of the available budget)
    7. Measure of effectiveness (sales uptake/market share/analytics) e.g. sales of product x increased from 5% to 25% over the 12 month period etc
    8. Marketing planning – overall approach
    9. Evidence of marketing good practice
    10. Campaign analysis and review (feedback/monitoring /corrective action)

    In the event of a tie breaker, the judges will make a judgement call on the quality of the whole submission

    With the exception of the winner, candidates are invited to enter for as many years as the criteria apply. With the exception of those short-listed, all submissions to VMA for this award will remain anonymous.

    Submissions must arrive at VMA no later than Wednesday 31 January 2018 at 5pm. In fairness to those who do submit on time, late submissions will not be accepted. If you have any questions regarding submissions, please contact us at

    A short list of a maximum of 3 candidates will be drawn up and finalists notified by 5pm on Friday 9 February 2018.

    The judging process


    A maximum of three finalists will be required to attend an interview, at their expense, which will comprise a case study which may or may not be related to the animal health industry. The case study exercise is to ensure that candidates with access to lower marketing budgets are not unfairly discriminated against and also to confirm that the marketing flair demonstrated is due to the calibre of the candidate and not the support network around them. Candidates will be given 1h to collect their thoughts on how they would go about tackling the brief followed by a 1h discussion of their approach. The VMA is not looking for perfection but for a strategic marketing approach to the challenge. Creativity of approach is to be encouraged.

    The date for the case study interview will be Tuesday 27th February 2018 in London.

    The winner of the Young Marketer of the Year Award 2017 will be announced at the VMA awards on Friday 16th March 2018. All finalists will be invited to attend the awards as guests of VMA.

    Read more about the YMOTY 2016 Winner, Helen Tweed from easipetcare ltd here >>>

    The Judges

    Stephen Dann, Managing Director at Business Impact Solutions (BA, DipM, FCIM, FIDM, MMRS)


    Business Impact Solutions is a consultancy practice specialising in marketing, innovation and business growth across a wide range of sectors with SME and corporate enterprises.

    Stephen has 30 years of marketing experience both within and outside the veterinary industry. He has a Postgraduate Diploma from the Chartered Institute of Marketing and is a Chartered Marketer.

    This will be Stephen’s sixth year as a judge for Young Marketer of the Year Award.

    Mo Gannon, Director at Mo Gannon & Associates (BSc (Hons), PhD, DipM MCIM, DIP MRS)


    MG&A provides marketing consultancy and market research within agriculture, animal health and the veterinary channel, both in UK and internationally.

    Mo has over 20 years sales and marketing experience within the industry, spanning both client side and agency. Mo holds a Diploma from the Market Research Society and a Postgraduate Diploma from the Chartered Institute of Marketing. She is also a Chartered Marketer.

    This will be Mo’s sixth year as a judge for Young Marketer of the Year Award.

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