Young Marketer of the Year (YMOTY)
YMOTY is sponsored by British Dairying magazine and the Veterinary Marketing Association. The winner receives a £2,000 education award to be spent on marketing CPD and a £500 personal award. The other two finalists each receive a £100 personal award. In addition to the prize, the winner is also invited to join the Veterinary Marketing Association Committee. Though not compulsory , the winner benefits, first hand, from the opportunity of working with some of the industry’s leading marketers in helping organising such events such as Question Time at the House of Lords and the prestigious VMA Awards.
Read our entry guidelines below:
- Candidates must be 34 years or younger on 16th March 2018 and/or have been in marketing for less than 5 years on 16th March 2018.
- They must have been working within the animal health industry for 12 months prior to the 16th March 2018 and must be working within the animal health industry on this date. This could be, for example but not exclusively, for a pharmaceutical company, an agency, an association, a veterinary practice or an agricultural supplier.
- The VMA actively encourages all marketers to apply, whatever the size of your marketing budget. There is no fee and entry is via written submission as file attachments to the entry form here >>>.
- The written submission should be no longer than 3 sides of A4 of text plus any supporting visuals totalling not more than 2 sides of A4.
- The submission must include a current CV.
- All submissions should be written by the candidate. The purpose of the submission is to clearly demonstrate how the marketer has added value.
- The candidate must declare their input vs that of the wider team (especially in international work).
- The submission should be supported by a brief statement (500 words maximum) from the line manager to confirm that the information presented is a true and accurate reflection of the candidate.
- All submissions will remain confidential.
- For guidance, all submissions will be evaluated against the following criteria in order to short list a maximum of three candidates.
1. Strength of recommendation by senior manager
2. Professionalism & presentation of materials submitted
3. Creative merit, innovation & uniqueness (original ideas, fresh thinking, insight)
4. Evidence of personal (rather than team or agency) effort & impact
5. Breadth and depth of marketing skills from across the marketing mix e.g. advertising, PR, digital, sales, exhibitions etc
6. Judicious selection of marketing tools and techniques for effective use of budget (regardless of the size of the available budget)
7. Measure of effectiveness (sales uptake/market share/analytics) e.g. sales of product x increased from 5% to 25% over the 12 month period etc
8. Marketing planning – overall approach
9. Evidence of marketing good practice
10. Campaign analysis and review (feedback/monitoring /corrective action)
Case Study from this year’s YMOTY award
See below the case study that the finalists had to work on at the final judging day.